Sustainability Policy

Why Jordan Tours integrates sustainability into its management and daily operations, including purchasing, supplier selection, product development, transportation, accommodation, customer communication, employee management, and office operations.

We commit to:

• Complying with applicable laws, regulations, contractual requirements, and relevant tourism and environmental standards.
• Maintaining and periodically reviewing our Sustainability Policy and objectives.
• Assigning responsibility for coordinating sustainability activities and supporting implementation across the company.
• Communicating relevant sustainability requirements to employees, suppliers, and business partners.
• Monitoring key sustainability indicators and maintaining appropriate records and evidence.
• Considering employee, customer, and supplier feedback when identifying improvements.
• Reviewing sustainability performance periodically and taking practical corrective or improvement measures.

Management has overall responsibility for implementation, with designated staff supporting coordination, monitoring, supplier communication, and follow-up.

Why Jordan Tours is committed to continuous improvement and will progressively strengthen its sustainability practices according to available resources, operational circumstances, and opportunities in Jordan.

Sustainability Management & Legal Compliance.pdf

Why Jordan Tours is committed to fair employment, respect for human rights, employee welfare, and a safe and respectful workplace.

We commit to:

• Complying with applicable Jordanian labor and employment requirements.
• Providing written employment terms and clearly communicating employees’ rights, responsibilities, working conditions, and benefits.
• Providing equal employment opportunities and prohibiting discrimination, harassment, exploitation, forced labor, and child labor.
• Maintaining safe, respectful, and professional working conditions.
• Respecting employee privacy and confidentiality and protecting personal information.
• Providing appropriate training, guidance, and opportunities for professional development.
• Promoting awareness of human rights, child protection, health and safety, and responsible workplace behavior.
• Providing appropriate channels for employees to raise concerns or report serious ethical, safety, or human-rights issues without retaliation.
• Applying appropriate corrective action when serious violations are identified.

Why Jordan Tours expects relevant suppliers and business partners to respect applicable labor and human-rights requirements and to prevent exploitation and abuse within their operations and supply chains.

Internal Management – Social Policy & Human Rights.pdf

Why Jordan Tours aims to reduce the environmental impact of its office operations and contribute positively to local communities.

We commit to:

• Reducing unnecessary consumption of paper, water, energy, and other resources.
• Promoting digital communication and documentation to reduce printing and resource use.
• Reducing waste and single-use plastics and recycling materials where appropriate facilities are available.
• Encouraging responsible water and energy use among employees.
• Considering environmental and social factors in relevant operational decisions.
• Supporting local businesses, employment, products, and services where practical.
• Encouraging employee participation in appropriate environmental or community initiatives.
• Communicating relevant environmental and community responsibilities to employees.
• Monitoring available environmental performance information and identifying practical improvements.

Why Jordan Tours recognizes that environmental protection and community well-being are closely connected and aims to ensure that its operations contribute positively to the local environment and communities in which it operates.

Internal Management – Environment & Community Relations.pdf

Why Jordan Tours aims to integrate environmental, social, and economic considerations into purchasing decisions while maintaining appropriate quality, safety, cost, and operational requirements.

We commit to:

• Giving preference, where practical, to locally produced goods and services.
• Considering environmental and social practices when selecting relevant suppliers.
• Giving preference to products that are durable, reusable, repairable, recycled, or sustainably produced where suitable alternatives are available.
• Maintaining sustainable purchasing of office paper, with a target of more than 90% of office paper having recognized sustainability credentials such as recycled, FSC, PEFC, or equivalent certification.
• Reducing unnecessary packaging and single-use products.
• Considering reusable alternatives to disposable materials where practical.
• Encouraging suppliers to reduce packaging and improve their environmental and social practices.
• Considering sustainability performance alongside price, quality, availability, safety, and operational requirements.

Purchasing practices are reviewed periodically to identify practical opportunities to increase sustainable and local purchasing without compromising operational requirements.

Sustainability Purchasing.pdf

Why Jordan Tours considers sustainability performance when selecting, monitoring, and continuing cooperation with suppliers and business partners.

We commit to:

• Considering legal compliance, quality, safety, environmental, social, and ethical practices when selecting key suppliers.
• Giving preference to suppliers that demonstrate responsible business practices and a commitment to continuous improvement.
• Considering recognized sustainability certifications where relevant and available.
• Giving preference, where practical, to locally owned businesses and suppliers that employ local people and source locally.
• Communicating relevant sustainability, human-rights, child-protection, animal-welfare, and ethical requirements to suppliers.
• Assessing key suppliers periodically through available information, questionnaires, discussions, certifications, feedback, or site visits where practical.
• Maintaining relevant supplier sustainability information and using it in supplier selection and product-development decisions.
• Providing feedback and encouraging suppliers to improve where gaps are identified.
• Considering serious or repeated sustainability, legal, ethical, safety, or human-rights violations when reviewing supplier relationships, including suspension or termination where appropriate.

Why Jordan Tours recognizes that not all suppliers in Jordan have formal sustainability certification. Where certification is unavailable, suppliers may be assessed based on their demonstrated practices and willingness to improve.

Supplier & Partnership Selection.pdf

Accommodation providers are an important part of our tourism supply chain. Why Jordan Tours therefore considers their environmental, social, cultural, and economic practices when selecting and reviewing accommodation partners.

We commit to:

• Giving preference to accommodations with credible sustainability certifications, such as Green Key, where available and appropriate.
• Where certification is unavailable, assessing accommodations based on demonstrated sustainability practices and willingness to improve.
• Considering energy efficiency, water conservation, waste management, reduction of single-use plastics, and biodiversity protection.
• Giving preference, where appropriate, to locally owned and managed accommodations that employ local people and support the local economy.
• Encouraging accommodations to source local food, products, and services.
• Encouraging respect for local culture, heritage, and community values.
• Communicating relevant sustainability and child-protection requirements to accommodation partners.
• Encouraging accommodation staff to receive appropriate sustainability and responsible-tourism awareness.
• Maintaining relevant sustainability information in supplier records and considering it in accommodation selection and product development.
• Reviewing key accommodation partners periodically and encouraging measurable improvement.

Accommodation partners that demonstrate strong sustainability performance or meaningful progress may receive positive recognition or preferential consideration where appropriate.

Serious or repeated failure to meet applicable legal, ethical, safety, human-rights, or sustainability requirements may result in corrective action, suspension, or termination of cooperation.

Sustainable Accommodations.pdf

Why Jordan Tours periodically evaluates key accommodation partners to monitor sustainability performance and identify opportunities for improvement.

Assessments may consider:

• Sustainability certifications and recognized standards.
• Energy and water-management practices.
• Waste reduction and recycling.
• Reduction of single-use plastics.
• Local employment and purchasing.
• Community engagement.
• Cultural and heritage protection.
• Biodiversity and environmental practices.
• Child-protection measures.
• Staff sustainability awareness.
• Supplier feedback, customer feedback, and previous improvement actions.

Where formal certification is unavailable, demonstrated practices and the accommodation’s willingness to improve are considered alongside normal commercial requirements such as quality, safety, location, availability, service, and price.

Recognition and Improvement

Why Jordan Tours may:

• Give positive recognition to accommodation partners demonstrating strong sustainability practices.
• Give preferential consideration to suppliers demonstrating measurable improvement.
• Share relevant good practices with other suppliers.
• Encourage suppliers to establish practical improvement measures and pursue recognized certification where feasible.

Assessment results are maintained as part of supplier records and may inform supplier selection, contract renewal, and future product development.

Evaluation and Recognition of Accommodation Partners.pdf

Why Jordan Tours aims to provide safe, efficient, and lower-impact transportation while recognizing the operational and geographic requirements of tourism in Jordan.

We commit to:

• Working with reliable transportation providers that comply with applicable legal, safety, and licensing requirements.
• Ensuring vehicles used for our tours are appropriately maintained and suitable for their intended use.
• Giving preference, where practical and available, to fuel-efficient or lower-emission vehicles.
• Planning routes and itineraries to reduce unnecessary vehicle movements and fuel consumption.
• Encouraging eco-driving practices, including avoiding unnecessary idling and aggressive acceleration or braking.
• Prioritizing passenger safety and appropriate driver conduct.
• Encouraging drivers to communicate relevant responsible-tourism and environmental guidance to customers.
• Considering lower-impact transportation options where practical and appropriate.
• Monitoring transportation-related fuel use or emissions where reliable information is available.
• Communicating relevant sustainability and safety expectations to transportation partners.

Transportation decisions will consider safety, availability, distance, group size, cost, comfort, and operational requirements alongside environmental considerations.

Transport.pdf

Why Jordan Tours recognizes the important role of local tourism professionals in providing quality experiences and ensuring that tourism benefits remain within local communities.

We commit to:

• Engaging qualified and capable local guides, representatives, drivers, porters, cooks, and other tourism professionals where appropriate.
• Providing clear employment or contractual terms and ensuring fair remuneration in accordance with applicable requirements.
• Promoting safe, respectful, and professional working conditions.
• Providing appropriate training and guidance to staff and contracted personnel.
• Communicating our sustainability principles and responsible-tourism expectations to guides, drivers, and representatives.
• Encouraging guides to inform customers about local culture, environmental protection, wildlife, heritage, water conservation, and responsible visitor behavior.
• Providing customers with appropriate guidance on local customs, dress, photography, tipping, and respectful interaction with communities.
• Requiring guides and drivers to lead by example through responsible and respectful conduct.
• Raising awareness of human rights, child protection, animal welfare, and prevention of exploitation.
• Encouraging employees and contracted personnel to report serious safety, ethical, environmental, or human-rights concerns to management.

By working with local tourism professionals, Why Jordan Tours aims to strengthen local employment, retain tourism income within communities, and support sustainable economic development.

Tour Leaders, Local Representatives, Guides & Drivers.pdf

Why Jordan Tours aims to provide tourism experiences that respect local communities, culture, heritage, wildlife, and the natural environment while creating positive benefits for local livelihoods.

We commit to:

• Selecting activities that comply with applicable laws, safety requirements, and responsible-tourism principles.
• Avoiding activities that cause unnecessary harm to wildlife, animals, local communities, cultural heritage, or the natural environment.
• Using appropriately qualified guides and activity providers, particularly in sensitive cultural, heritage, or natural areas.
• Advising customers on appropriate behavior, including respect for local customs, religious sites, communities, wildlife, and the environment.
• Providing practical guidance on dress, photography, tipping, and respectful interaction with local people where relevant.
• Promoting activities that support local businesses, guides, artisans, restaurants, producers, and community-based initiatives.
• Encouraging customers to minimize waste, conserve water and other resources, and avoid damaging natural or cultural sites.
• Respecting applicable regulations concerning protected species, wildlife, biodiversity, and cultural heritage.
• Avoiding knowingly working with providers involved in illegal wildlife trade or activities involving unnecessary wildlife exploitation or harm.
• Reviewing activities and operational partners periodically to identify opportunities to reduce negative impacts and increase positive environmental, cultural, and community benefits.

Why Jordan Tours aims to ensure that excursions contribute positively to the destinations and communities in which they operate while providing safe, authentic, and responsible experiences for customers.

Excursions and Activities.pdf

Why Jordan Tours aims to protect the environmental, cultural, and social value of the destinations in which we operate while ensuring that tourism contributes positively to local communities.

We commit to:

• Supporting responsible visits to protected areas and destinations of environmental and cultural importance.
• Encouraging customers to respect local communities, cultural heritage, natural areas, wildlife, and site regulations.
• Supporting local businesses, guides, restaurants, artisans, producers, and community-based tourism initiatives.
• Promoting authentic, locally produced handicrafts and products from legitimate local businesses.
• Avoiding the promotion of products made from threatened or protected flora and fauna and the illegal purchase or trade of archaeological or historical artifacts.
• Considering environmental, social, cultural, and community impacts when developing and modifying tourism products and itineraries.
• Planning itineraries responsibly to avoid unnecessary pressure on local communities, natural resources, and sensitive sites.
• Working with local partners and destination stakeholders to identify and reduce potential negative tourism impacts.
• Encouraging responsible visitor behavior, including avoiding littering, damaging vegetation, disturbing wildlife, or removing natural materials.

Our objective is to support destinations that remain environmentally healthy, culturally authentic, economically beneficial, and welcoming to visitors and local communities.

Destination Management.pdf

Why Jordan Tours is committed to providing customers with accurate information, responsible travel guidance, appropriate support, and protection throughout the travel experience.

We commit to:

• Providing clear, accurate, and transparent information about our services, itineraries, prices, inclusions, exclusions, and booking conditions.
• Ensuring that marketing and sustainability claims are truthful, supported by our actual practices, and not misleading.
• Protecting customer personal information and respecting applicable privacy requirements.
• Providing relevant information about local culture, communities, environmental conditions, social norms, and responsible visitor behavior.
• Advising customers on appropriate dress, photography, tipping, interaction with local communities, and conduct at cultural, religious, historical, and natural sites.
• Informing customers about responsible use of water, energy, waste, wildlife, and other natural resources.
• Encouraging customers to support legitimate local businesses, restaurants, artisans, and community-based initiatives where appropriate.
• Providing information about sustainable transportation and other lower-impact options where practical.
• Maintaining an appropriate emergency contact and ensuring relevant staff have access to emergency procedures.
• Providing customers with appropriate information concerning restrictions on wildlife products and the purchase, sale, import, or export of cultural and historical artifacts.
• Encouraging customers to provide feedback and maintaining procedures for receiving, recording, responding to, and resolving complaints.
• Using customer feedback and recurring complaints to identify improvements to services, suppliers, products, and sustainability practices.

Customer Communication and Protection.pdf

Why Jordan Tours aims to reduce waste at its source, minimize single-use materials, and promote responsible waste management throughout its operations and tours.

We commit to:

• Reducing unnecessary printing through digital communication and electronic document management.
• Minimizing single-use plastics and promoting reusable alternatives where practical.
• Encouraging customers to bring and use reusable water bottles and supporting water-refilling options where available.
• Reducing unnecessary packaging and encouraging suppliers to adopt reusable or lower-impact alternatives.
• Separating and recycling paper, cardboard, plastic, and other recyclable materials where appropriate facilities are available.
• Encouraging employees, customers, guides, and suppliers to prevent littering and dispose of waste responsibly.
• Considering reuse, repair, and repurposing before purchasing replacement items.
• Working with suppliers to reduce food and packaging waste during tours and activities.
• Monitoring waste-reduction initiatives and identifying opportunities for further improvement.

As an example of measurable progress, Why Jordan Tours reduced approximately 226 kg of single-use 1.5-liter plastic bottles in 2024, compared with approximately 68 kg in 2023, when collection activities began in July.

We recognize that recycling infrastructure varies in Jordan and therefore apply waste-sorting and recycling measures according to the facilities available in each location.

Waste Reduction and Recycling.pdf

Jordan is one of the world’s most water-scarce countries. Why Jordan Tours therefore promotes responsible water use across its office operations, tours, and supply chain.

We commit to:

• Monitoring office water consumption where reliable information is available and identifying opportunities for reduction.
• Maintaining water fixtures and addressing leaks or faults when identified.
• Encouraging employees, customers, guides, and suppliers to use water responsibly.
• Communicating Jordan’s water-scarcity challenges and practical water-saving measures to customers.
• Encouraging customers to use reusable water bottles and water-refilling facilities where available.
• Encouraging accommodation and other suppliers to implement appropriate water-management and conservation measures.
• Promoting responsible water use during camping and outdoor activities.
• Avoiding unnecessary water waste and preventing contamination of natural water sources.
• Considering suppliers’ water-management practices when relevant to sustainability assessments.

Our objective is to reduce unnecessary water consumption while maintaining appropriate standards of hygiene, safety, and customer comfort.

Water Reduction and Conservation.pdf

Why Jordan Tours aims to reduce unnecessary energy consumption and improve energy efficiency across its office operations and tourism activities.

We commit to:

• Monitoring electricity consumption where reliable information is available and identifying opportunities for reduction.
• Turning off lights, computers, air conditioning, and other equipment when not required.
• Using energy-saving settings and energy-efficient equipment where practical.
• Maintaining office equipment to support efficient operation.
• Encouraging employees to avoid unnecessary use of energy-consuming equipment.
• Working with transportation suppliers that maintain vehicles properly and encouraging fuel-efficient driving practices.
• Considering fuel-efficient or lower-emission vehicles where practical and available.
• Communicating practical energy-saving measures to employees, guides, drivers, suppliers, and customers where relevant.
• Reducing unnecessary printing and paper use through digital communication and document management.

Why Jordan Tours aims to progressively improve energy efficiency while maintaining operational requirements and customer comfort.

Energy Management.pdf

Why Jordan Tours aims to minimize pollution associated with its office operations, transportation, tourism activities, and supply chain.

We commit to:

• Reducing waste and single-use materials at source and promoting reusable alternatives.
• Promoting responsible water use and preventing pollution of water sources.
• Improving energy efficiency and reducing unnecessary fuel and energy consumption.
• Encouraging lower-impact transportation, efficient route planning, and eco-driving practices.
• Minimizing unnecessary use of cleaning, maintenance, and other chemicals.
• Storing, handling, and disposing of chemicals responsibly and in accordance with applicable requirements.
• Encouraging suppliers and partners to reduce unnecessary packaging and other sources of pollution.
• Providing appropriate environmental awareness to employees, guides, drivers, suppliers, and customers.
• Supporting local environmental and community initiatives where practical.
• Monitoring relevant pollution-reduction measures and identifying opportunities for improvement.

Where reliable information becomes available, Why Jordan Tours will consider monitoring transportation-related emissions and other significant sources of pollution to support future improvement measures.

Pollution Reduction.pdf

Why Jordan Tours is committed to protecting wildlife and promoting responsible treatment of animals involved in tourism activities.

We commit to:

• Avoiding activities that unnecessarily harm, disturb, exploit, or mistreat wildlife or animals.
• Working with activity providers and operational partners that demonstrate responsible animal-welfare practices.
• Advising customers not to feed, touch, chase, or otherwise disturb wild animals unless expressly permitted within a properly managed activity.
• Encouraging customers to observe wildlife from a safe and respectful distance.
• Taking animal welfare into consideration when selecting tourism activities and suppliers.
• Paying particular attention to the treatment of working animals used in tourism, including donkeys and other animals in Petra and other destinations.
• Not knowingly supporting activities involving unnecessary cruelty, abuse, overloading, neglect, or exploitation of animals.
• Encouraging guides, drivers, and staff to report serious animal-welfare concerns to management and relevant partners.
• Respecting applicable laws and regulations concerning wildlife, protected species, and biodiversity.

Why Jordan Tours aims to ensure that tourism activities contribute to appreciation and protection of Jordan’s wildlife and biodiversity without causing unnecessary harm or disturbance.

Wildlife and Animal Welfare.pdf

Why Jordan Tours recognizes that protected areas are an important part of Jordan’s natural heritage and tourism offering. We aim to ensure that tourism supports their protection and responsible management.

We commit to:

• Following the regulations and instructions of relevant protected-area authorities.
• Working in accordance with applicable requirements of organizations such as the Royal Society for the Conservation of Nature (RSCN) and the Aqaba Special Economic Zone Authority (ASEZA) where applicable.
• Informing customers about responsible behavior in protected and environmentally sensitive areas.
• Encouraging visitors not to litter, damage vegetation, disturb wildlife, or remove natural materials.
• Promoting responsible visits to protected areas such as Dana Nature Reserve and Wadi Rum Protected Area.
• Supporting legitimate tourism activities that contribute to protected-area management through applicable entrance fees and visitor contributions.
• Encouraging customers to understand and respect the environmental importance of protected areas.
• Working with local partners to identify and reduce potential negative impacts of tourism activities.

Through responsible tourism, Why Jordan Tours aims to contribute to the continued protection and sustainable use of Jordan’s protected natural areas.

Contribution to Protected Areas.pdf

Why Jordan Tours aims to reduce the environmental impact associated with employee mobility and business travel while maintaining operational requirements.

We commit to:

• Using online meetings and digital communication where practical to reduce unnecessary business travel.
• Combining business activities and meetings where possible to reduce unnecessary journeys.
• Encouraging efficient route planning for necessary business travel.
• Considering lower-impact transportation options where practical and available.
• Encouraging employees to use responsible and efficient travel practices.
• Monitoring business-travel activity or related emissions where reliable information is available.
• Considering future carbon-emission reduction or offsetting measures where a reliable and appropriate system is available.

Business travel decisions will consider operational needs, safety, availability, cost, and environmental impact.

Mobility and Business Travel.pdf

Why Jordan Tours is committed to conducting business with integrity, transparency, professionalism, and respect for people, communities, customers, and the environment.

We commit to:

• Conducting business honestly and providing accurate information to customers, employees, suppliers, and partners.
• Avoiding misleading claims, including false or unsupported sustainability claims.
• Protecting customer, employee, supplier, and company information and respecting applicable privacy requirements.
• Providing safe, responsible, and appropriate tourism services.
• Respecting human rights, local cultures, traditions, communities, and cultural heritage.
• Providing fair employment practices and prohibiting discrimination, harassment, exploitation, forced labor, and child labor.
• Complying with applicable laws and regulations and maintaining appropriate professional standards.
• Avoiding conflicts of interest and requiring potential conflicts to be disclosed to management.
• Not tolerating bribery, corruption, fraud, or other serious unethical conduct.
• Supporting responsible environmental practices and minimizing unnecessary environmental impacts.
• Encouraging employees, suppliers, and partners to report serious ethical, safety, environmental, or human-rights concerns.
• Reviewing reported concerns appropriately and taking corrective action where violations are confirmed.
• Applying proportionate corrective measures, which may include training, warnings, suspension, termination, or ending supplier relationships where justified.
• Reviewing this Code and related practices periodically to support continuous improvement.

All employees, suppliers, representatives, and relevant business partners are expected to support these principles and contribute to maintaining an ethical, safe, responsible, and sustainable tourism business.

Code of Ethics.pdf